Label AI-Generated Product Images Correctly

From August 2026, the EU AI Act Art. 50 disclosure obligation applies – photorealistic AI product images can fall under it. Relevant for Shopify, WooCommerce, Shopware and all other shop systems.

Does This Affect My Online Shop?

If you use any of these tools for product images, you should review the disclosure obligation:

DALL-E / ChatGPT for product photos
Midjourney for marketing images
Adobe Firefly / Photoshop AI
Virtual product staging (AI scenes)
AI-generated models instead of photo shoots
AI-generated lifestyle photos

The Risk Is Real

Up to €15M Fine

Or 3% of global annual turnover for violations of Art. 50 transparency obligations.

Photorealistic AI Images

Product photos, lifestyle scenes and composites that appear real fall under the disclosure obligation. Purely assistive editing (e.g. cutouts, upscaling) is generally exempt.

Every Platform

Shopify, WooCommerce, Shopware, Magento, PrestaShop — the obligation applies regardless of your shop system.

How AIActify Solves This for Your Shop

1

Embed Script

A single script tag in your shop theme. Compatible with Shopify (Liquid), WooCommerce (WordPress), Shopware and all other platforms.

2

Label Product Images

Use the visual editor to mark AI-generated product images directly on the page. Or use the API for bulk labeling.

3

Automatic Labels

AIActify displays subtle, professional labels on every AI-generated product image. Schema.org metadata is automatically embedded.

4

Audit Proof

Immutable audit logs document every labeling action. Exportable as compliance evidence for authorities.

Compatible with All Shop Systems

ShopifyWooCommerceShopwareMagentoPrestaShopBigCommerceWixCustom Shops

Typical AI Content in Online Shops

AI Product Photos

Product images created with DALL-E, Midjourney or Adobe Firefly

AI Composites

Background swaps, cutouts with AI, style transfer

AI Product Texts

Product descriptions created with ChatGPT or Jasper

AI Models & Staging

AI-generated models and virtually staged product scenes

EU AI Act · Aug 2026

Ready for the EU AI Act?

The AI labeling obligation (Art. 50) applies from 2 August 2026. Start implementing now – in just 2 minutes.

No credit card required · 15 days free trial