All articlesOnline Shops: Why AI-Generated Product Images Must Be Labeled
Online Shops: Why AI-Generated Product Images Must Be Labeled
Midjourney product photos, AI descriptions, and automated SEO texts – AI is used massively in e-commerce. From August 2026, clear rules apply.
CL
Christian Lechner
·1 min
E-commerce is booming with AI. From product photos to descriptions – AI is ubiquitous in online retail. But the EU AI Act fundamentally changes the rules.
Where Do Online Shops Use AI?
- Product images: Midjourney, DALL-E for product photos
- Product texts: ChatGPT for descriptions and SEO texts
- Reviews: AI-generated summaries of customer reviews
- Chatbots: AI product advisors and customer service
- Personalization: AI-powered product recommendations
What Must Be Labeled?
Under Article 50, all AI-generated content must be recognizable as such:
- Images: Visible labeling plus IPTC metadata
- Texts: Individual or blanket labeling of AI-generated descriptions
- Chatbots: Disclosure as AI system (Art. 50(1))
AIActify for E-Commerce
- Automatic detection of AI content
- Bulk labeling for thousands of products
- Schema.org integration for machine-readable metadata
- Audit trail for documentation
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