AI Chatbots on Websites: The Disclosure Obligation Under Article 50

AI chatbots are everywhere. From customer service to lead generation – hardly any modern website operates without one. But the EU AI Act sets clear requirements for AI system disclosure.

What Does Article 50(1) Require?

The regulation is clear: People interacting with an AI system must be informed that they are dealing with AI.

For website chatbots, this means:

• Visible notice before or at first interaction
• Clear language – no hiding in T&Cs or privacy policies
• Permanently visible – not just on first visit

Which Chatbots Are Affected?

• Intercom, Drift, Zendesk with AI responses
• Custom GPT-based chatbots (OpenAI API, Claude API)
• Voicebot systems with AI speech processing
• Virtual assistants on e-commerce sites

How AIActify Helps

AIActify automatically detects AI chatbots and displays a subtle, legally compliant notice – without code changes to your chat system.

Set up chatbot compliance